Social Influencers

Press & Media

Whether you're a social influencer, content creator, blogger, Instagrammer, or YouTuber, you're always on the look out for new hotspots and hidden gems. In Rotterdam, we can't wait to reveal the city's best-kept secrets and undiscovered spots just for you.

Our marketing and communication approach

Rotterdam Partners is responsible for the international city marketing and positioning of Rotterdam. One of the key audiences we aim to reach through our marketing and communication efforts is visitors, with a special focus on frontrunners.

Frontrunners

Pioneers who dare to drive change.
Care about the world around them and are eager to make it a better place, preferably in collaboration with others.
Seek out places where there’s room to build and contribute—young cities where there’s ample room to build on.
Attract others by their presence and actions.
It is important to us that visitors travel to our city sustainably. That’s why we focus on frontrunners from Belgium, France, Germany, and England, as these countries have direct train connections to Rotterdam.

To tell the story of Rotterdam, we work with a quarterly approach. Each quarter features a unique theme inspired by the city’s vibrant rhythm. Here’s what’s on the agenda:

Quarter 1: All about art
Quarter 2: City of architecture
Quarter 3: Celebrate the summer
Quarter 4: Hungry for Rotterdam

We share stories about these themes through our own channels:

Our channels

Instagram

Tiktok

Website rotterdam.info

Telling stories about Rotterdam is fun, but it’s even more fun when others do it for us. That’s why we partner with influencers. We offer them insider tips remotely or establish exciting business collaborations.

Criteria for influencer collaborations

Are you interested in collaborating with us? Here’s what you need to know:

Content alignment: We choose collaborations where there is a clear alignment with Rotterdam’s themes, ambitions, and Unique Selling Points.
Demographic focus: We primarily target destinations with train connections to Rotterdam, including Belgium, Germany, France, and England. It’s an added advantage if your followers are from these countries!
Encouraging ambassadorship: We strive for sustainable partnerships and ambassadorship. By collaborating with partners who truly connect with our city, we turn them into enthusiastic fans who keep sharing content. For instance, we can keep you in the loop on exciting city developments!
Sustainable content: We prefer to create content that can be recycled and remains relevant, such as blogs and social media posts with strong SEO/keywords.
Families: We only work with families with children between the ages of 8 and 12, as Rotterdam offers the best experiences for this age group.
Monitoring and quantitative results: We carefully weigh the costs and benefits. Based on key insights (reach, impressions, audience origin, engagement, conversion/leads), we determine if and in what form we will start a collaboration. Feel free to share your media kit with us.

Contact us!

Do you meet the criteria above? Then please contact Jos den Daas. We would also like to receive a media kit with statistics such as the number of followers, follower demographics, and engagement rate. For (travel) bloggers, we would also appreciate receiving website statistics, including average sessions per month, average time spent on the website, and average number of readers per blog. Based on your media kit, we will assess whether we see potential for collaboration